Muzac and Satellite
Muzak Announces New Music Lineup
For the first time in decades, Muzak -- the world's leading business music provider – recently announced dramatic innovations in its core Music
product. Over 80 Music programs have been enhanced to reflect trends affecting the general public and Muzak clients.
It was way back in 1984 that Muzak regolutionized the business music industry by introducing
original artist content in all of our programs. However, the world has changed a lot since those days of Michael Jackson's “Thriller,” so Muzak
now has an exciting music lineup.
Often associated with the "elevator" background music of its early history, Muzak now boasts an extensive
selection of programs that span diverse genres such as rock, pop, electronica and country. With both the largest digital music collection and the
largest on-staff service network, Muzak is the number one provider of satellite music services specifically designed for businesses.
Each of Muzak’s Music programs has a unique identity. Their names once resembled radio classifications like 'Classic Rock' or 'Adult
Contemporary'. But their music mix has always been much more lifestyle-based than the average radio program. The new 'Rock Show' program is
evocative of the era when live concerts were king, and aligns better with many clients' customer demographics.”
As part of the Music product revitalization, each program was treated in several ways.
Repetition was reduced -- the same artist or same song appears less frequently during each program cycle. And overall, more songs were added to
each program cycle to increase variety.
Select programs were completely reworked. Their 'Songbook' is an example of a program
that improved upon a good idea to make it great. Originally, the focus was singer-songwriters from the 70s. Muzak recognized that the
singer-songwriter tradition from several decades is even more captivating for the customers many of our clients target.
In addition to new names and refreshed content, for the first time many programs are
illustrated by images -- meant to capture the lost beauty of album art. Regional artists and designers were engaged to provide the images. Did
you know that over 100 million people experience Muzak every day, and now respected artists are involved in shaping how that product is
presented.
Muzak is the world's leading music, on-hold messaging and sound systems provider for businesses. Some of the
biggest brands in business work with Muzak to enhance their brand image. Muzak serves more than 400,000 client locations through 200 sales and
service sites. More than 100 million people listen to Muzak every day.
Samples of all satellite programs are also available.
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